Core combine sustainability, rugby and creativity in latest work for Energia.
Ahead of the Irish rugby team’s trip to France later this year, Energia has launched a new campaign focusing on the dream of our success at the tournament. As an energy company focused on renewable energy and innovation, Energia work to create more possibilities for our energy future.
This new work from Core focuses on the possibilities of the future success of Irish rugby, in the new ad, “Ireland, 2024 (Possibly).”
Under the guidance of the AdGreen Carbon Calculator, Core reviewed and planned every aspect of the production process from script ideation to postproduction. In the lead up to the shoot, in partnership with Element Post, Core engaged a freelance sustainability officer to plan and monitor the production. This plan set about to minimise energy consumption, transportation, materials, and waste generated.
This resulted in everyone travelling to the set by sustainable means (walking, carpooling, eco-taxis, or public transport), lunch on set was locally sourced and the local community were invited to be part of the advert, not only reducing the travel distance but aligned to sustainability and inclusivity goals.
Learn more about the sustainability production →
“With anticipation building, we’re delighted to share our latest work for Energia which taps into the excitement of what Ireland might achieve in France. At the heart of the Energia brand is the power of Possibilities, which is exactly what we celebrate with a playful and tongue-in-cheek campaign that invites the nation to imagine the possibilities of Ireland having a highly successful tournament.”
“As we get closer to September, rugby fans across the country are dreaming of the possibility of the ultimate success for the Irish team. We had a lot of fun making this campaign and we’re proud to have significantly reduced the environmental impact of the whole production process. This was an important objective for us at Energia and we are committed to continuing with more sustainable marketing practices in future.”
Integration of the idea with sponsorship platforms and media channels was also led by Core. The campaign was developed by Zenith, and Core Sponsorship and will run across TV, VOD, Digital Audio, a partnership with Virgin Media and Off The Ball and social across July to September.
Credits
Head of Brand: Amy O’Shaughnessy
Sponsorship Manager: Lorna Danaher
Marketing Manager: Stella Wilson
Core
Managing Director: Caitriona Ní Laoire
Business Director: Alan Barnewell
Executive Creative Director: Liam Wielopolski
Creative Director: Mark Tuthill
Strategy Director: Shane Doyle
Senior Art Director: Nadia Karim
Senior Copywriter: Conor McDevitt
Agency Producer: Anita McMenamin
Account Manager: Clare O’Reilly
Board Director, Zenith: Caroline Hughes
Board Director, Zenith: Ian Campbell
Client Director, Zenith: Katie Hughes
Sponsorship Client Director: Gemma Kavanagh
Digital Client Director: Jenna Greene
Senior Client Manager: Scott Margetson
Client Manager: Lynsey Cully
Production
Director: James Fitzgerald
Executive Producer: John Sullivan
Project Manager: Charlotte Somers
Prod Co: Ciara Kirwin
DOP: Philip Blake
Gaffer: Kevin Fox
Production Designer: Tara Finnegan
Post Production
Edit: Allyn Quigley
Grade: Natalia Witkowska
VFX: Stephen Bowen, Alan Foley, Dan Cullen and Jonny Figgis
Sound design & mix: Dean Jones, Scimitar Sound
Post Supervisor: John Sullivan and Chriona O'Sullivan (Element Post)
