Sky Ireland launch new campaign developed by Core, rallying the nation to OUTBELIEVE as the Irish Women’s National Team prepare for their first ever World Cup.
Ahead of the Republic of Ireland Women’s National Team kicking off their World Cup journey against Australia on Thursday 20th July, Sky Ireland, in partnership with Core, has launched a significant multi-platform advertising campaign rallying the nation to OUTBELIEVE and get behind the team this summer as they take on the world and compete in their first ever Women’s World Cup.
The campaign TV ad focuses on the excitement and anticipation one fan experiences as her belief in the Women’s National Team builds as the tournament nears. With the recent growth of interest in women’s football, record TV viewing figures and more girls playing than ever before, the TV ad is a representation of thousands of young fans whose belief and support in the team will grow even further this summer, as the team make history in Australia.
The brand-new campaign will live across multiple media channels including TV, Video On Demand (VOD), Outdoor, Digital and Social. It is a follow up to the OUTBELIEVE brand platform launch developed by Core in 2022 to celebrate Sky Ireland’s landmark sponsorship of the Women’s National Team.
“Throughout our partnership with the Women’s National Team, we have been struck by their unique connection with young fans. They are an inspiration to younger generations right across the country. That is something we wanted to bring to life through our new OUTBELIEVE TV advert. Vera and her squad will make history in Australia and that will have such a positive impact on young aspiring players. As ever, we are immensely proud to support this team and we are behind them every step of the way.”
“OUTBELIEVE is more than just a campaign; it is the attitude and unyielding spirit of our Women’s National Team. Their relentless pursuit knows no bounds as they defy barriers and push the limits, paving the way for the next generation, inspiring them to dream bigger and reach higher. This platform, born in 2022, has resonated deeply with both the team and the fans, binding them together but this World Cup has the potential to unite the nation in unwavering belief. The stage is set and we cannot wait for our next chapter and the team’s World Cup journey to unfold.”
Credits
Core
Managing Director, Creative – Caitriona Ni Laoire
Managing Director, Sponsorship – Jill Downey
Client Partner – Jonny Boyle
Business Director – Kate O’Callaghan
Client Manager – Hannah Finnegan
Strategy Director – Shane Doyle
Executive Creative Director – Liam Wielopolski
Creative Director – Rob Murray
Creative Director – Mark Tuthill
Head of Production – Andrew Counihan
Motherland
Director - P.O.B
Senior Producer - Keith Bradley
Head of Production - Margaret Levingstone
Production Manager - Hannah Gallagher
DOP - Luke Jacobs
Editor - Vincent McEntee
VFX - John O’Hagan, Tom Fagan, Eddie Sheanon
Head of Post - Anthony McCaffery
Flame - Allen Sillery at Screen Scene
Colour Grading - Yoomin Lee at Company 3
Sky Ireland
Director of Marketing and Brand – Caroline Donnellan
Head of Brand and Marketing Creative – Gill Senior
Head of Brand and Marketing Media – Melissa Byrne
Premiums and Content Marketing Controller – Kieran Forde
Media Manager – Cat McKeown
Executive Creative Director (Sky creative agency) – Robin Garton
