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COVID-19
Roadmap to Recovery

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Supporting You

Over 320 of us are working remotely together, to support every one of our clients to manage marketing during COVID-19. We understand this is an anxious time for many of us, and we will support you during this crisis.

Core Strategy has developed a COVID-19 Planning Framework and every one of our nine Practices is collaborating on this framework with the latest intelligence.

We will work with you, as a client, to best position your brands, for the future.

We are publishing all intelligence reports for the marketing community, because together (apart), we will get through this.

LATEST INTELLIGENCE IN YOUR INBOX

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COVID-19 Reports

All our resources are available to download and we encourage you to get in touch to see how we can help you plan for the future.

Research: Roadmap to Recovery

Naomi Staff, Managing Director

Core Research

Specific detail on consumer confidence in areas of society and business re-opening over the remaining months of 2020.

Return to Normal Media?

Craig Farrell, Head of Media Planning

Core

As people become adjusted to their lives at home, and restrictions begin to ease, media consumption is returning to pre-Covid levels.

Consumer Research: How Long will this last?

Finian Murphy, Marketing Director

Core

The fourth week of consumer research into attitudes, concerns and expectations about the COVID-19 emergency.

Core Covid-19 Planning Framework

Andy Pierce, Group Strategy Director

Core Strategy

Download this planning resource to help you navigate through the three phases of this global outbreak.

Media Consumption report

Colm Sherwin, Managing Director

Core Investment

The latest media market update.

Research: Public Attitudes and Sentiment

Finian Murphy, Marketing Director

Core

The fourth wave of research which reveals how Irish people are optimistic and ready for the challenge to overcome the outbreak of Covid-19.

The Impact on Sponsorship

Jill Downey, Managing Director

Core Sponsorship

To get a real sense of this impact in Ireland, we spoke to 10 leading industry figures to get their views and perspective. In this report we highlight key themes emerging for Irish based sponsors and rights holders in recent weeks.

What is the Nation Reading?

Hannah-Louise Dunne, Head of Content Partnerships

Core Creative

As the current COVID-19 crisis evolves, Irish people are turning to trusted publishers to address their news and informational needs.

Consumer Attitude and Sentiment

Finian Murphy, Marketing Director

Core

Core Research conducted two waves of online quantitative research with a nationally representative sample of 1,000 adults to better understand people’s attitudes towards Coronavirus (COVID-19) and the impact on Irish society and the economy.

Core COVID-19 Planning Framework

The spread of COVID-19 has resulted in a health emergency across the globe. Our health systems and frontline workers are making extreme efforts to combat this challenge. In Ireland, the general public is also adapting and reacting to this on-going crisis, changing behaviours, making new decisions and possibly shaping attitudes which will bring about a new norm.

Since 13th March, the Government has introduced measures and restrictions in order to slow down and stop the spread of COVID-19. These have had a significant impact on every aspect of our daily life.

It has been necessary for commerce and brands to respond to these changing consumer habits and this period of uncertainty needs a plan to work from. While this crisis will be a struggle, with much pain, this crisis will pass and the country will recover. Understanding the three phases to recovery will be critical for organisations, companies and brands.

Core has developed the COVID-19 planning framework which is divided across three distinct phases:

Adaptation: how people and organisations are adapting to measures and restrictions introduced by authorities.

Reaction: the changing behaviours and decisions people and organisations will need to make, as measures remain in place.

Recovery: how business can prepare themselves for new consumer norms when measures are lifted.

At Core, planning for this transition will be led by Core Strategy, with collaboration across all Practices. This is in recognition that managing the crisis as a whole is exceptionally demanding on clients and their agency partners.

Adapt-React-Recover planning will be informed by evidence curated by an Intelligence & Solutions group, focused on gathering the relevant primary research from the consumer market.

We believe that plans should be informed by robust intelligence, and we are committing to develop reports across different sectors and areas including consumer sentiment and behaviour, changing media habits, impact on sponsorship, creative ideas and working life.

Core COVID-19 Planning Framework

Contact Andy

Speak to Andy Pierce about how to utilise the COVID-19 Planning Framework. Share your details, and he will be in touch.