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Social Influencers - A New Media Channel

Thu, 05 Dec, 2019
9:30 - 12:30
Core Learning, 16 Sir John Rogerson’s Quay, Dublin 2
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195

This course looks at how social influencers can benefit your business and boost consumer engagement and revenue. We will also discuss recent changes and regulations in this space due to increased monitoring by advertising standard and consumer protection authorities.

We will give you steadfast guidelines to selecting an influencer along with tips on how to manage that relationship effectively and lucratively.

Topics include

Influencers – A New Media Channel

Selecting an Influencer

Influencer case studies & examples

Measuring performance

 

This session is ideal for businesses looking to explore social influencers as a viable media channel and also for those looking to establish themselves as a credible Social Influencer.

 

Who should attend the course?

Marketing Managers, Marketing Executives, Advertising Executives, Advertising Managers.

 

After the course you will

Feel confident planning an influencer campaign

Know the steps to take in influencer selection

Be up to date with influencer agencies in Ireland

Understand  to measure sales and tracking

Understand influencer reporting