Social Influencers - A New Media Channel
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This course looks at how social influencers can benefit your business and boost consumer engagement and revenue. We will also discuss recent changes and regulations in this space due to increased monitoring by advertising standard and consumer protection authorities.
We will give you steadfast guidelines to selecting an influencer along with tips on how to manage that relationship effectively and lucratively.
Influencers – A New Media Channel
Selecting an Influencer
Influencer case studies & examples
This session is ideal for businesses looking to explore social influencers as a viable media channel and also for those looking to establish themselves as a credible Social Influencer.
Who should attend the course?
Marketing Managers, Marketing Executives, Advertising Executives, Advertising Managers.
After the course you will
Feel confident planning an influencer campaign
Know the steps to take in influencer selection
Be up to date with influencer agencies in Ireland
Understand to measure sales and tracking
Understand influencer reporting