Video on Demand - VOD
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The TV and video landscape is constantly evolving. Keeping up to date and aware of change will keep you ahead of the competition and make sure your marketing is best placed to reach viewers now and in the future.
This course will examine how traditional TV viewing is now moving more towards video-on-demand (VOD) and the consequences of this shift for marketers.
Including many practical tips and case studies, we will demonstrate how different viewing behaviours require a different approach to this new medium. We will show how a multi-format, multi-device and multi-platform video campaign can be activated to deliver key marketing objectives.
We will show you how to get the best from VOD and how using VOD in tandem with TV campaigns can offer advertisers better value and more efficient activity.
Short form video operators including YouTube
Netflix – should we be worried?
How marketers can take advantage of changing viewer behaviour and how the evolution of the video market offers more opportunities to reach consumers than ever before.
Best practice case studies
After the course you will
Have a complete knowledge of the video ecosystem in Ireland.
Acquire a fresh understanding of marketing in this new world of TV, AV and video.
Be able to use all the video touchpoints in ways that can deliver key marketing metrics and know when and where to activate video messaging to achieve these targets.
Who should attend the course
All marketing practitioners with an interest in applying VOD to the marketing mix.
Any marketers who currently use TV, AV or video marketing and want to understand how best to leverage VOD within their video mix.
Open to all, but some knowledge of the TV market in Ireland is helpful.
This course is led by an expert
Nick Fletcher is Director of Media Insight at Core.
With over twenty years’ experience working in broadcast media, Nick brings a wealth of knowledge to this course.
Nick is a board director of Core and is also a board director of TAM Ireland, the Television Audience Measurement company of Ireland.