She is Head of Content Partnership at Core, where she has worked for over two years.
She began her career as a journalist in 2007 with the Evening Herald, before moving to the the Irish Daily Mail, where she was Showbusiness Editor for six years. She has worked across Evoke.ie, the Irish Mail on Sunday, You magazine, TV Week magazine and the Weekend magazine with the Irish Independent and Sunday Independent, along with contributing to broadcast slots for TV3, RTÉ, BBC Radio Ulster, Classic Hits 4fm and Limerick Live FM. Hannah-Louise graduated from NUI Galway with a First Class BA in English & History, graduating in 2006.
In 2007, she completed a Masters in Journalism in DCU and a PostGrad Dip in Advertising and Digital Media in 2013 in DIT. Following 8-years in the publishing and broadcast industry, she joined the team in Radical in 2014. Her client experience includes working across content strategy & creation for key clients including AIB, Aer Lingus, Enterprise Ireland, Electric Ireland, Innopharma, McDonald’s Ireland, the RSA and Littlewoods Ireland. Earlier this year, she joined the Future Council of the Marketing Society.