Prior to taking up the role of Chief Revenue and Integration Officer of Core, Michael was Managing Director at Spark Foundry where he worked for ten years. He began his career with Carat, before working in Mindshare and Mediavest. He lectures in Professional Development in the Postgraduate Diploma in Advertising and Digital Studies in the DIT, is the Chair of the Marketing Society and a frequent speaker at conferences. Michael is a regular contributor, sometimes provocatively to Industry debate.
Michael is also the IAPI representative on the Management and Technical committees of the JNLR.
He holds an honours degree in Communication Studies from Dublin City University.
His Client experience is extensive working across all sectors, including Road Safety Authority, Three, Ulster Bank, Aviva, Aer Lingus, ESB & Electric Ireland, Nissan, Kelloggs and Heineken.