He is Director of Media Insight at Core where he has worked for 19 Years. Nick also manages the Core Learning offering on behalf of Core.
He began his career with Leo Burnett Media in London in their television department working on the Procter & Gamble TV account across the UK. He moved to Ireland in 1997 where he continued to work on the Irish Procter & Gamble business with Young Advertising. He then moved to Mediavest to manage the P&G account and the agencies other TV business.
He is a lead lecturer for Core Learning, presenting on topics including TV, AV and the wider planning process. He also manages learning and development for the entire Core Group – 250 current employees and the ongoing graduate programme.
Nick currently sits on the TAM (Television Audience Measurement) board and the IAB Video Council committee. He graduated from LSE with a Bsc (Hons) in Economics. His client experience is extensive having worked across all clients in Core over his 19 year career. He has worked on 7 out of the current top 10 clients in Ireland.
He has worked on many award winning campaigns – including P&G’s current “Like A Girl” campaign.