Susan is Strategic Director at Core Strategy where she has worked for 12 months. She has worked as a strategist for over a decade, with independent planning consultancy MCCP, specialist digital agency BlueCube and integrated communications agency’s McConnells and McCannBlue, leading marketing, brand, digital and communications strategy for numerous local and international brands, before joining Core’s Strategy Practice.
She guest lectures on the DIT Advertising Masters and the Queen’s University Communications Programme, delivering courses in strategic planning and marketing, brand and communications development.
She holds a Bachelor of Business in Marketing from Carlow Institute of Technology and a Masters in Advertising Carlow Institute of Technology. Her client experience is extensive working across all sectors, including Safefood, Police Service Northern Ireland’s (PSNI), Pernod Richard IDL, Red Bull, Largo Foods, Nestlé, Meteor, Three, Irishjobs.ie, Jobs.ie, National Lottery Online and Microsoft Ireland and more. Successful campaigns she’s worked on include Safefood’s Childhood Obesity Campaign, Microsoft Ireland’s Dream Space Education Progamme and the rebrand of Irishjobs.ie and Jobs.ie.