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Video Streaming – Summer 2020

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Craig Farrell, Head of Media Planning

by Craig Farrell, Head of Media Planning


Photo by Glenn Carstens-Peters on Unsplash

Households in Ireland have adopted video streaming service at a strong level in recent years. During the months when COVID-19 restrictions were in place, 38% of people said their streaming habits had changed significantly. This mass experiment in streaming services has led to new users across every video platform including ad-funded and paid for services.

The RTÉ Player has been accessed by half of the population, and 63% of people have used Netflix at some point in recent months. As a result, the numbers of people streaming content on their terms has increased and our latest report reveals the key numbers about streaming video in Ireland. We profile all players including Netflix, Amazon Prime, Disney+, Now TV, Apple TV, RTÉ Player, Virgin Media Player, and All 4.


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