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What’s on TV this Autumn?

5 min read.

Arto Salonen, Video Investment Director

by Arto Salonen, Video Investment Director

Core Investment

This week witnesses the anticipated launch of the new season offerings from both of Ireland’s leading broadcasters. RTE and Virgin Media gave us a sneak peek of what they have in store for viewers in the new season. Both are putting an emphasis on a mixture of drama, sport and reality based programming to draw in the viewers.

 

 

RTÉ

 

Spend time at home with RTÉ this Autumn” is the new seasons theme, with an expectation that people are potentially going to be at home more than ever this autumn. RTÉ’s offering is a combination of firm favorites such as the Late Late Show, which returns for a new season with Ryan Tubridy, as well as new episodes of Ray D’Arcy on Saturday nights on RTÉ One. Over eighteen hours of new home produced drama features with new series such as Dead Still and the South Westerlies making their debut on Irish television. Fair City returns to normal scheduling from September onward.

DIY and home related programming always proves a major draw for viewers and RTÉ have a number of new and returning shows to cater for this market. Dermot Bannon’s Incredible Homes returns for a new series as well as a new series called DIY SOS hosted by Baz Ashmawy. From a sporting point of view, the GAA, will form a key element of RTE’s offering and the Sunday Game returns in October with Des Cahill and Joanne Cantwell. For full details on the new season from Montrose are available now.

 

 

Virgin Media

 

Virgin Media’s new schedule is a mixture of the best of Irish and UK based programming with new series of I’m a Celebrity and Britain’s Got Talent combining with a strong sporting schedule hoping to draw in the viewers. Football fans will not be disappointed with coverage of the UEFA Champions League, Europa League, Super Cup and Nations League all featuring across Virgin’s portfolio. In addition rugby makes a welcome return in October with the completion of this years Six Nations Championship. Reality TV fans will be happy with a new series of Britain’s Got Talent running out from 30th August and I’m a Celebrity kicking off in November.

Drama features heavily with a new series entitled The Deceived, developed by the team behind Derry Girls launching on the 7th September. Irish produced shows such as Googlebox Ireland and Lodging with Lucey run out in September on Virgin Media One. Stalwarts of the Virgin Media platform such as Corrie, Emmerdale, Ireland AM and the Six O’Clock Show will also provide strong continuity to the schedule with the return in particular of the soaps to regular transmission.

 

 

Soaps and Sports providing Stability.

 

Given the volatility of the TV market during the last few months, the return of firm favorites of the Irish TV viewer and regular transmission of stalwart programming such as soaps and sport will go a long way to providing ample choice for Irish viewers and assurance to advertisers about the strength of Irish television.

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