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Going Green

Global Campaign for IDA.

Declan Kelly, Deputy MD

by Declan Kelly, Deputy MD


As Senior Irish Government members and IDA CEO Martin Shanahan join IDA clients to discuss future investment opportunities in Ireland, Zenith is proud to launch a global marketing campaign this St. Patrick’s Day.

This global campaign is aimed at encouraging business decision makers to choose Ireland in an increasingly competitive environment for foreign direct investment.

The new campaign will be based across digital, print and broadcast platforms and capitalises on the goodwill towards Ireland that exists across the globe on March 17th.

Alongside the digital-first campaign, there will be TV-advertising on Bloomberg and CNBC throughout the week as well as full page ads in The Financial Times and Wall Street Journal.


The Financial Times will be enclosed in a green cover wrap on St. Patrick’s Day. In addition, readers will be able to plant seeds embedded in the cover.

We were able to bring innovation to bear by embedding seeds into the Financial Times cover wrap, which when planted will grow into flowers. We love this idea as it speaks to IDA Ireland’s strategy regarding transformation, sustainability and green recovery. Ultimately the IDA are here to attract business to invest in Ireland, to effectively lay down roots. This idea perfectly captures this and we’re delighted to be first to do this with The Financial Times.

On St. Patrick’s Day, the campaign will start in print and digital in Australia with the Australian Financial Review, travel to India with The Economic Times, appear on The Economist, and while parades may not occur stateside, the IDA will be present in The Boston Globe and Chicago Tribune.

While delegations can not be physically in The White House this year, potential investors from the region will be greeted with adverts in The Washington Post and the Scranton Times-Tribune.

The market for foreign investment is fiercely competitive, so in order to maintain our pipeline, we need to ensure that IDA’s brand is seen by our target audience in the premier business media organisations across the world.

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