Bord Bia: What is Clean?
2 min read
This study was initiated to develop an understanding of what consumers look for in clean labelling. It set out to understand how this translates in terms of what consumers are looking for and also what they are looking to avoid both in terms of ingredients and claims for the future.
Ultimately it was designed with the intention of providing learnings to drive future growth platforms in the food and drinks industry. Working across five markets, we spoke with people about their diets and what they are now looking for in their food ingredients.
You can download the full report at Bord Bia.