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Nurses strike: most important moment so far in 2019

2 min read

Finian Murphy, Marketing Director

by Finian Murphy, Marketing Director

Core

The nurses’ strike was the most important news story in the first half of 2019 according to Core’s Cultural Index

The nurses strike, the New Zealand mosque shootings and the terror attacks in Sri Lanka were the three most important news stories in Ireland in the first half of 2019. This is according to research undertaken as part of the Core Cultural Index 2019, based on the views of 6,000 participants discussing 97 news stories across 15 categories.

The Cultural Index, generated by the Research Practice of Core, examines awareness amongst the general public of the top news stories making headlines, and the importance of such stories in the context of Irish society and culture. 94% of Irish people were aware of the strikes, and 87% said it was important or very important to them personally. As a result, these events scored the highest Culture Index of 2019 at 82.1.

Another terror-related story that scored high in awareness was the tragic death of activist journalist Lyra McKee in April with 83% saying it was important to them.

Core Cultural Index

1. Nurses go on strike, fourth highest score since Index started in 2015 …82.1
2. New Zealand mosque shooting, tenth highest score …78.5
3. Terror attacks kill hundreds in Sri Lanka …72.7
4. Two boys found guilty of murder of Ana Kriegel …72.6
5. Journalist, Lyra McKee, shot dead in Derry by new IRA …72.1
6. Children’s Hospital costs increase …70.2
7. Local and European elections and referendum take place …70.1
8. Young men die in tragic Donegal car crash …67.9
9. Darkness into Light takes place …65.6
10. HSE workers go on strike across the country …64.8

 

Supermacs more important than Trump

While the most important stories often did not rank as highly in terms of public awareness, participants highlighted the importance of stories focusing on social issues, particularly with regard to health, terrorist attacks and politics. Despite being consistently in the news, only 27% said President Trump’s visit was important to them, with people ranking Supermac’s trademark legal case higher.

Stories that received less attention included the return of Love Island, the announcement that grime artist, Stormzy, was a headliner at Glastonbury, and the sale of iconic nightclub Copper Face Jacks.

When a story resonates in a way that strikes an emotional chord it forces us to sit up and take notice. The Cultural Index is unique in that way as it allows us to understand the news stories that connect Irish audiences by keeping them engaged and leaving them with an emotional impact.

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