We analyse data in order to develop meaningful insights.

We combine evidence-based insights with advanced marketing data science and creative planning to achieve more effective outcomes.

We collaborate across Core in order to inform impactful business decisions.

Core 161 is a marketing data platform that empowers better decision making by providing you with transparency on the performance of your marketing investments.
Our range of solutions spans the full breadth of marketing science and data analytics, enabling you to make incremental improvements to how your investment is deployed.
Looking at past spending and business performance, we can show you what worked, and what didn’t work. With this information, we can then show you how to reset and reallocate your marketing budget to achieve maximum ROI.
Core’s digital and multi-touch attribution modelling allows you to move beyond ‘last-click’ and rules-based attribution to accurately assign credit to each of your digital channels.
We provide a wider range of analytics solutions, using specific tools and advanced analytics techniques that we can tailor to your unique business challenges. These include propensity modelling, customer segmentation and forecast modelling.
We can assist with broader data challenges, including developing your marketing data strategy, undertaking data audits, and creating custom data visualisations. We collaborate with other Core practices, which informs data-led decision making.