Menu Contact
Close
Menu

Core Data
From data, to better decisions. Fast.

Learn More
Scroll

We analyse data in order to develop meaningful insights

We combine evidence-based insights with advanced marketing data science and creative planning to achieve more effective outcomes.

 

We collaborate across Core in order to inform impactful business decisions.

Our Approach

We build technology

Our custom designed data tool, Core 161, allows clients to interact with their data to make better decisions. Our data scientists ensure best-in-class mathematical and scientific practices.

We create better outcomes

Powered by this tech, we analyse the correct and relevant data to understand business opportunities and collaborate with Core disciplines to develop solutions.

We priorities and focus

We believe that knowing the data that really matters to our clients results in better outcomes. Our platform ensures we bring attention to the most important data sets.

Our Solutions

We offer a range of solutions which help brands unlock their potential.

Data Technology

Core 161 is a marketing data platform that empowers better decision making by providing you with transparency on the performance of your marketing investments.

.

.

Data Science

Our range of solutions spans the full breadth of marketing science and data analytics, enabling you to make incremental improvements to how your investment is deployed.

.

.

Marketing Mix Modelling

Looking at past spending and business performance, we can show you what worked, and what didn’t work. With this information, we can then show you how to reset and reallocate your marketing budget to achieve maximum ROI.

.

.

Multi-touch attribution

Core’s digital and multi-touch attribution modelling allows you to move beyond ‘last-click’ and rules-based attribution to accurately assign credit to each of your digital channels.

.

.

Bespoke Analytics

We provide a wider range of analytics solutions, using specific tools and advanced analytics techniques that we can tailor to your unique business challenges. These include propensity modelling, customer segmentation and forecast modelling.

.

.

Consultancy & Collaboration

We can assist with broader data challenges, including developing your marketing data strategy, undertaking data audits, and creating custom data visualisations. We collaborate with other Core practices, which informs data-led decision making.

.

.