In this episode of Digital Now and Next, the team explores the evolving social media landscape and how to effectively engage with audiences in the new "Entertainment-First" era.

Key Takeaways:

1. Current State of Social Media:

   • Social platforms are becoming increasingly similar, with blurred distinctions between them.

   • There is a shift towards private interactions (e.g., group chats, direct messages) rather than public posts.

   • Platforms like TikTok have driven an evolution towards entertainment-focused content.

2. Audience Behaviour Changes:

   • Users are now more mature and discerning, impacting how they engage with content and brands.

   • Platforms such as Substack and Telegram are growing, indicating a trend towards niche, focused content consumption.

3. New Social Strategies:

   • Brands need to adapt to these changes by leveraging platform nuances and prioritising vertical video formats.

   • Emphasising content that resonates and drives private sharing is essential.

4. Effective Planning:

   • Using tools like "Social Hero," brands can better allocate budgets and diversify social media investment across multiple platforms.

   • High-impact content formats and collaborations with content creators can boost engagement significantly.

5. Future Trends:

   • Media fragmentation and platform convergence will continue, with further emphasis on attention metrics and robust measurement frameworks as digital advertising evolves.

The episode concludes by encouraging marketers to prioritise platform-specific content strategies and collaborations to thrive in the ever-evolving digital space.