
The Arrival of AI Overviews in Ireland: What Irish Brands Need to Know
Discover how Google's AI Overviews impact SEO and PPC in Ireland, and what Irish brands can do to adapt, rank, and recover lost search traffic

Consumer Mindset - March 2025
Informed by Ireland’s Consumer Sentiment Index, this report looks at consumer confidence in March 2025.

TRIBES: Expression & Community
A REPORT ON EXPRESSING SELF-IDENTITY AND TRIBE-BUILDING IN THE CONTEMPORARY WORLD - MARCH 2025

Amazon Launches Amazon.ie, Its First Dedicated Website for Ireland
Amazon has officially launched Amazon.ie, a new website tailored specifically for Irish customers. This move aims to provide a localised shopping experience, supporting both consumers and Irish businesses.

Meta AI Launches in Europe
In this week's Digital Digest, we look at Metas further push into AI with the company's rollout of its AI assistant. Meta AI is being introduced across Europe, but in a cautious, limited manner due to ongoing regulations.

EU continue big tech crackdown
The EU has this week further escalated its crackdown on tech giants, with Apple & Google both named this week for not taking sufficient measures to promote fair competition, protect consumer choice & increase transparency.

Snapchat Introduces AI-Powered Video Lenses for Premium Users

Publicis Groupe Acquires Lotame to Strengthen Epsilon’s Data Capabilities

Google launch experimental AI-only search engine beta

Google AI overviews expand into Europe

Meta's push into Generative AI ad creation

Facebook & YouTube Lead in Product Discovery

Energia launch new campaign, fully developed by Core.
Core has launched a new campaign for Energia, encouraging people to switch to a smart energy plan and enjoy the benefits of more control over their home energy usage.

X Introduces New AI Advertising Tools

Netflix Streamlines Ad Buying in EMEA with Programmatic Expansion
Short and Long-Term Sales Effects on TikTok

Consumer Mindset - February 2025
Informed by Ireland’s Consumer Sentiment Index, this report looks at consumer confidence in February 2025.

Google will finally uncouple YouTube Premium and YouTube Music with 'Premium Lite'
Google will finally uncouple Youtube premium

How Consumers Are Embracing Social Search
How consumers are embracing social search

Google Rolls out Veo AI video generation tools for YouTube shorts
Google Rolls out Veo AI video generation tools for YouTube shorts