Digital Digest 21.02.2025
Digital Digest 21st February 2025
Meta Expands Advantage+ AI Ad Targeting Features
Meta Expands Advantage+ AI Ad Targeting Features
The Rise of Video in Podcasts
The podcast industry is undergoing a significant transformation as video becomes an increasingly dominant format.
YouTube Is Now Bigger On TVs Than Phones
YouTube is now bigger on TVs than phones
Modern Love and Dating Trends
This research explores love and relationships in a digital age - February 2025.
Meta Begins Testing Ads on Threads
Meta began testing ads on Threads in Jan 2025, marking a shift toward monetization. What does this mean for advertisers?
Retail Media On The Rise
Latest Developments in AI with the release of DeepSeek
Consumer Mindset - January 2025
Informed by Ireland’s Consumer Sentiment Index, this report looks at consumer confidence in January 2025.
OUTLOOK 25
Media and Digital Investment forecasts in the Irish market 2025.
TikTok resumes service in the U.S.
ITV and YouTube Announce Partnership
Report sheds light on the use of AI by GenZ
PREDICT 25
THE PUBLIC EXPECTATIONS FOR 2025 AND BEYOND
RTÉ Player Reaches Record Streams In 2024
U.S. TikTok Users Flock to RedNote
CMA To Investigate Google
Comcast to launch new TV Ad buying platform
Trump bids to save TikTok
