What TikTok’s 2026 Trends Mean for Brands
LinkedIn Articles Are Becoming More Visible in AI Searches
The Battle For Warner Bros Intensifies
Social Media Ban for u16s in Australia
Social media moves into the living room
Improving Your Recommendations on Our Apps with AI at Meta
Google Search Console Launches New Features
Google Search Console has launched three new features that make reporting easier for SEO teams in Ireland including AI powered custom reporting
Marketers Are Turning To AI To Gain A Competitive Edge
Global Black Friday Sales Trends
Uniting Social and Retail Media for Real Growth
DV360 Launches AI-Powered Audience Personas for Irish Advertisers
Google has introduced AI-powered Audience Personas to Display & Video 360, transforming how we build audience targeting. Learn about what this means for Irish brands
TikTok Update AI Preferences for Users
Why SEO and GEO Strategies Should Always Put Users First
Consumer Mindset - November 2025
Informed by Ireland’s Core Research’s Direction Score, Cultural Index and Consumer Sentiment Index, this report looks at consumer confidence in November 2025.
DV360 Introduces More Granular Audience List Reporting in the EU
Google has updated their DV360 reporting for EU advertisers by expanding the Audience dimensions, offering a much more detailed and informative set of classifications
Meta’s latest update: Andromeda
GSC Now Supports Custom Annotations in Performance Charts
How Google’s AIOs are Impacting Paid and Organic Search
New Competitive Dashboard on Meta
