The Advertising Paradox: More Creative, Less Media
Brands Tune In: Irish Podcast Ad Spend Surges 33% in H1 2026
Did Brands’ Rush to Reddit Kill Its ChatGPT Citations?
Consumer Mindset - August 2026
Informed by Ireland’s Core Research’s Direction Score, and Cultural Index, this report looks at consumer confidence in August 2026.
Creator Fit Matters More Than Follower Count
Microsoft brings AI Max to Search globally, pushing paid search beyond the keyword
Will AI Recommend Your Brand?
Streaming is borrowing from social, but it isn’t becoming social
OOH Turns the Fleadh into a City-Wide Experience
Are Creators the future of Advertising? Mark Ritson thinks not.
Influencer Marketing: Measuring Impact Beyond Clicks
WhatsApp Username rollout - Reserve your Business username
AI gets its ‘cookie banner’ moment as new EU transparency rules take effect
Google Search Console Can Now Track Social Media Performance
Google Search Console now tracks Instagram, TikTok, X and YouTube performance. Discover what the update means for Irish brands and SEO
Consumer Mindset - July 2026
Informed by Ireland’s Core Research’s Direction Score, and Cultural Index, this report looks at consumer confidence in July 2026.
Google brings AI visibility reporting to Search Console: What it means for marketers
Health Report 2026
Discover how Irish attitudes to health are evolving. Read the latest consumer research on wellbeing, healthy behaviours and lifestyle trends, then download the full report for detailed data and analysis.
UK Plans Social Media Ban for Under-16s
Consumer Mindset - June 2026
Informed by Ireland’s Core Research’s Direction Score, and Cultural Index, this report looks at consumer confidence in June 2026.
