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THE HUMAN EDGE: CREATIVITY IN THE AGE OF AI
Report, Article, Outlook Core 23/02/2026 Report, Article, Outlook Core 23/02/2026

THE HUMAN EDGE: CREATIVITY IN THE AGE OF AI

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AI: FROM CAPABILITY TO IMPACT
Report, Article, Outlook Core 23/02/2026 Report, Article, Outlook Core 23/02/2026

AI: FROM CAPABILITY TO IMPACT

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STRATEGY IN AN AGE OF CHOICE
Report, Article, Outlook Core 23/02/2026 Report, Article, Outlook Core 23/02/2026

STRATEGY IN AN AGE OF CHOICE

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CONSUMERS REDEFINING EXPECTATIONS IN 2026
Report, Article, Outlook Core 23/02/2026 Report, Article, Outlook Core 23/02/2026

CONSUMERS REDEFINING EXPECTATIONS IN 2026

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Irish Under-16s Social Media Ban – Government to outline plans to force tech firms to keep kids off platforms  
Digital Digest Core 20/02/2026 Digital Digest Core 20/02/2026

Irish Under-16s Social Media Ban – Government to outline plans to force tech firms to keep kids off platforms  

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UGC Loyalty Programmes: The Next Big Shift in Irish Digital Marketing 
Digital Digest Core 20/02/2026 Digital Digest Core 20/02/2026

UGC Loyalty Programmes: The Next Big Shift in Irish Digital Marketing 

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AI’s Ad Awakening: From Search Reinvention to Sponsored Chat 
Digital Digest Core 20/02/2026 Digital Digest Core 20/02/2026

AI’s Ad Awakening: From Search Reinvention to Sponsored Chat 

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From Big Game to Full Funnel: How the Super Bowl Became a Global Marketing Launchpad
Core 13/02/2026 Core 13/02/2026

From Big Game to Full Funnel: How the Super Bowl Became a Global Marketing Launchpad

The Super Bowl has evolved into one of the most powerful global marketing platforms available to brands.

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HBO Max Ireland Launch: Unlocking New Opportunities with Ad-Supported Tiers
Core 13/02/2026 Core 13/02/2026

HBO Max Ireland Launch: Unlocking New Opportunities with Ad-Supported Tiers

Warner Bros. Discovery (WBD) have confirmed that HBO Max will launch in Ireland and the UK on Thursday, March 26, 2026

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Marketing, AI and Data Protection: Navigating 2026 with Confidence
Core 13/02/2026 Core 13/02/2026

Marketing, AI and Data Protection: Navigating 2026 with Confidence

Marketing leaders are navigating a landscape shaped by rapid AI adoption and heightened regulatory scrutiny.

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Swipes, Screens, and Skepticism: Why Trust Is Harder to Build Today
Article Stephen Mooney 12/02/2026 Article Stephen Mooney 12/02/2026

Swipes, Screens, and Skepticism: Why Trust Is Harder to Build Today

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IAB digital reboot seminar 2026 
Digital Digest Core 06/02/2026 Digital Digest Core 06/02/2026

IAB digital reboot seminar 2026 

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MediaPLUS: IRS+ and Digitize launch Vocalise with IRS+ platform
Digital Digest Core 06/02/2026 Digital Digest Core 06/02/2026

MediaPLUS: IRS+ and Digitize launch Vocalise with IRS+ platform

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Disney+ Introduces Advertising in Ireland for the First Time 
Digital Digest Core 06/02/2026 Digital Digest Core 06/02/2026

Disney+ Introduces Advertising in Ireland for the First Time 

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Consumer Mindset - January 2026
Report, Article, Consumer Mindset Core 27/01/2026 Report, Article, Consumer Mindset Core 27/01/2026

Consumer Mindset - January 2026

Informed by Ireland’s Core Research’s Direction Score, Cultural Index and Consumer Sentiment Index, this report looks at consumer confidence in January 2026.

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What TikTok’s 2026 Trends Mean for Brands
Darach Lacey 16/01/2026 Darach Lacey 16/01/2026

What TikTok’s 2026 Trends Mean for Brands

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LinkedIn Articles Are Becoming More Visible in AI Searches
Darach Lacey 16/01/2026 Darach Lacey 16/01/2026

LinkedIn Articles Are Becoming More Visible in AI Searches

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The Battle For Warner Bros Intensifies
Darach Lacey 16/01/2026 Darach Lacey 16/01/2026

The Battle For Warner Bros Intensifies

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Social Media Ban for u16s in Australia
David Fogarty 18/12/2025 David Fogarty 18/12/2025

Social Media Ban for u16s in Australia

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Social media moves into the living room
David Fogarty 18/12/2025 David Fogarty 18/12/2025

Social media moves into the living room

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