Google brings AI visibility reporting to Search Console: What it means for marketers
Health Report 2026
Discover how Irish attitudes to health are evolving. Read the latest consumer research on wellbeing, healthy behaviours and lifestyle trends, then download the full report for detailed data and analysis.
UK Plans Social Media Ban for Under-16s
Consumer Mindset - June 2026
Informed by Ireland’s Core Research’s Direction Score, and Cultural Index, this report looks at consumer confidence in June 2026.
Big Brands Are Spending Less Per Ad, and the Data Proves It
Pause Ads on Connected TV Deliver Nearly Twice the Attention of Standard Formats
ChatGPT Ads UK launch: What we know so far
AI Tool Access Restricted Over Safety Concerns
META Insights and Analysis with Market Impacts for 2026
TikTok trends fade within five days: how brands can make the moment last
YouTube Overtakes Netflix: What this Means for Irish Brands
Google introduces AI search opt-out for UK publishers: what it means for SEO and advertisers
ChatGPT’s Citation Drop: Why AI Search Is Changing Again
LinkedIn Starts Pushing Back Against “AI Slop”
LinkedIn is reducing the reach of low-value AI-generated content, reinforcing the importance of authentic, insight-led posts and genuine engagement.
Google Expands Demand Gen Into the Display Network
The lines between social-style advertising and traditional display continue to blur as Google brings Demand Gen campaigns to the Display Network.
Audio Advertising Moves Further Into the Spotlight
Audio advertising is strengthening across Europe, with 96% of advertisers planning to maintain or increase spend. Growth is being fuelled by trusted environments, strong attention levels, and rising demand for podcasts and digital audio.
Core - AI, Creative and The EU AI Act - What Marketers Need To Know
Consumer Mindset - May 2026
Informed by Ireland’s Core Research’s Direction Score, and Cultural Index, this report looks at consumer confidence in May 2026.
The Growing Role of Social Platforms in Search
For years, traditional search engines were the main starting point for finding brands, products and recommendations online. But consumer behaviour is shifting, with social platforms increasingly becoming part of the discovery journey.
Google Is Rewriting the Rules of Search
What Google announced at I/O 2026 feels less like another product update and more like a real shift in how people will use the internet. Search is no longer just about typing keywords and choosing from a list of links. Google is clearly moving toward a more conversational experience where users ask complex questions, refine them naturally, and get direct AI-generated answers inside Search itself.