TikTok Introduce Ad Free Subscription in UK
TikTok has started rolling out an ad-free subscription in the UK, priced at £3.99 per month for users aged 18 and over. Users are now being given a choice between paying for an ad-free experience or continuing to use the platform for free with personalised advertising.
Fake Websites Are Making Irish Consumers More Cautious Online
More than 200 fake websites were used to target Irish consumers with scams last year. The sites were designed to imitate trusted retailers and services, making it increasingly difficult for people to tell the difference between a genuine business and a scam.
Instagram Eyeing Long Form Content on CTV
In an effort to engage with new audiences and align with latest trends, Instagram have announced that they are reconsidering their approach towards long-form video content on connected TVs.
Consumer Mindset - April 2026 (updated)
Informed by Ireland’s Core Research’s Direction Score, and Cultural Index, this report looks at consumer confidence in April 2026.
Retail media adapts to new AI shopping habits
Google upgrades Dynamic Search Ads to AI Max
Retail Media Growth is Steady, but Display Formats Lag Search
Consumer Mindset - April 2026
Informed by Ireland’s Core Research’s Direction Score, and Cultural Index, this report looks at consumer confidence in April 2026.
How Brands can Influence AI Search Visibility
How Ad market can respond to the Middle east crisis
How to reclaim the strategic role of insights
Programmatic Ads Are Coming to AI Chatbots
Meta & Alphabet lose case in landmark trial
AI Evolution from 2025 - 2026
Consumer Mindset - March 2026
Informed by Ireland’s Core Research’s Direction Score, Cultural Index and Consumer Sentiment Index, this report looks at consumer confidence in March 2026.
Automation Update
Meta acquires AI social network Moltbook
Google’s Branded Queries Filter Simplifies SEO Reporting for Marketers
Streaming Market Update: Paramount, Discovery and Netflix
The streaming market continues to consolidate globally as platforms seek greater scale to compete in an increasingly crowded environment. From Paramount and Warner Bros. Discovery to Netflix let’s see what’s new
Meta Tests New Geo-Targeting & Link Features
It’s a bonanza week across Meta for this edition of Digital Digest, with the platform teasing a number of new features and ongoing tests