Core Creative Develop New KFC Campaign Focusing on Home Delivery

CORE CREATIVE COLLABORATES WITH PHOTOGRAPHER LIAM MURPHY ON THE OUT-OF-HOME AND SOCIAL MEDIA CAMPAIGN.

With dine-in restaurants closed in Ireland and strict travel restrictions in place, KFC urgently needed to promote their drive-thru and delivery offering. Core Creative developed a campaign which focused on the moment your delivery arrives. The campaign has run as part of an out-of-home campaign and on social media.

Speaking about the campaign, Leo Sloley, Marketing Lead at KFC UK & Ireland said:

“In order to forge a closer connection with our Irish guests we needed to show that we are here for them whether they want to come and visit our drive-thrus, or have KFC delivered to their home. By using clever photography to turn three real Irish homes into drive-thrus we brought to life the joy of getting a take-away KFC, whilst we wait to re-open our restaurants for dining-in, once restrictions are lifted.”

Credits

Leo Sloley – Marketing Lead, Ireland

Liam Murphy – Photographer

Nadia Karim – Art Director

Conor McDevitt – Copywriter

Liam Wielopolski – Executive Creative Director

Stefano Cherubini – Retoucher

Annie O’Neill – Print Production Manager

Patrick Daly – Production Manager

Alan Barnwell – Account Director

Jenny Dillon – Account Manager

Antaine Conway – Strategy Director