Core Research shortlisted for two Irish Marketing Society Excellence Awards
Core Research are thrilled and very proud to have been short-listed for two Irish Marketing Society Research Excellence Awards for our meaningful work with the HSE and Breast Cancer Ireland.
Public Policy & Social Research Category
HSE - Making Connections for Mental Health
One in two adults in Ireland have difficulties with their mental health, often in silence. Core Research in collaboration with the HSE set out to explore mental health literacy in Ireland.
Core Research influenced the HSE’s mental health communications priorities. The research led to the development of the new national mental health campaign that helps people to make the connection between common mental health difficulties and their mental health, signposting to resources for ongoing stress, anxiety, low mood, and sleep problems including self-help and online courses. On World Mental Health Day (October 10th, 2022), the HSE launched a new national campaign, highlighting the common signs of mental health difficulties, inviting people to upskill their own mental health literacy. In tandem with the new campaign, insights from the research informed the re-development of HSE mental health website yourmentalhealth.ie, it has contributed to the multi-functional digital connection of resources and services for information, self-help, and other supports.
Advertising and Advertising Media Research Category
Breast Cancer Ireland - Making Time to Check:
Core Research helped Breast Cancer Ireland to develop a new campaign to increase self-checking and educate on the signs and symptoms of breast cancer. Core Research built a lean and fast research program to identify and quantify behaviour, knowledge, and barriers to checking.
The #MakeTime2Check integrated campaign launched in October 2021, Breast Cancer Awareness Month. This campaign, with a modest budget of less than €150k through media, PR and experiential, generated reach far beyond expectations.
The campaign educated the audience on the need for regular checking, how to source information on the 8 signs and symptoms and crucially built awareness that breast cancer can affect younger people too.
Most importantly, the campaign delivered the objective with a shift in monthly self-checking of c.160,000 women, something that will in effect change the landscape of the disease into the future, through early detection.
“We are both proud and privileged to have collaborated with the HSE and Breast Cancer Ireland and to see the demonstrable impact from both campaigns since they launched.
Our research has helped to make a difference to people’s lives. These campaigns will make sure people in Ireland (you and I) are supported and empowered to recognise the signs (mental health difficulties / breast cancer) and get the necessary support.
The work itself is something to be very proud of.”
Best of luck to all the shortlisted agencies.
