Core wins ‘Investors in Diversity Gold’ from the Irish Centre for Diversity.
Core, Ireland’s largest marketing communications company has attained the prestigious Investors in Diversity Gold accreditation mark from the Irish Centre for Diversity (ICFD). Core is one of only six organisations in Ireland to hold Investors in Diversity Gold. Having previously been twice awarded with Silver accreditations, this is in recognition of Core’s extensive inclusion and diversity programmes and of its commitment to ongoing evaluation and improvement.
The Irish Centre for Diversity aims to transform workplace practices and culture into ones that foster greater inclusion. Supported by Ibec, Core’s Investors in Diversity Gold status is Ireland’s premier all-encompassing diversity and inclusion accreditation mark.
As part of the process, Core evaluated how it could improve existing practices, seeking out detailed feedback from team members across the business, while also focusing on ways in which the communications company can make a difference in marketing and its role in shaping culture.
Core has specially developed a ‘Creative Framework’ which approaches the development of advertising campaigns with an inclusion and diversity lens. The framework is a process and way of working which ensures the strongest representation of all societal groups within advertising campaigns. These campaigns produced by Core, in collaboration with client’s brands, have the potential to make a difference in how the public perceives inclusion and diversity within society.
Recently, Core worked with As I Am, Ireland's National Autism Charity. As part of World Autism Month, the ‘Same Chance’ campaign from AsIAm, developed with Core, asked for support to help the charity give the same chance to the 1 in 65 people in Ireland who are Autistic, and their families.