Energia kicks off Rugby Campaign, developed by Core.

As the Guinness 6 Nations starts this weekend, Energia, in collaboration with Core have developed a new campaign, to highlight their proud sponsorship of Irish Rugby.

Energia is an Irish energy company focused on renewable energy and innovation, committed to creating more possibilities for our energy future. “Think of the possibilities” is at the heart of our future focused ethos.

As the official energy partner of the IRFU and sponsor of the Energia All Ireland League, Energia knows that the rugby season is a treasure trove of ever-changing possibilities. Yet every possibility starts with those people who make rugby tick, from the players to the behind-the-scenes heroes who dedicate their time and energy to make the game we love possible – the very people we want to hero with our new campaign.

For every player who pulls on an Irish jersey, there’s an army of unsung heroes who make it all possible. This campaign is a celebration of all those community volunteers and everyone behind the scenes in rugby clubs across Ireland.
— Amy O’Shaughnessy, Head of Brand at Energia
Like so many people, we are looking forward to the Guinness Six Nations kicking off. We have enjoyed collaborating with Energia to develop this work which focuses on the people and energy behind the scenes which contribute to every great Irish rugby performance. When we sit down to watch the match, or leap up in celebration, we hope to remind everyone of those heroes in every rugby club who make the game we love, possible.
— Al Barnewell, Business Director at Core

Credits

Core

Client Partner – Helen O’Rourke

Business Director – Al Barnewell

Group Strategy Director – Shane Doyle

Executive Creative Director – Liam Wielopolski

Client Director – Kate O’Callaghan

Creative– Mark Tuthill, Nadia Karim, Conor McDevitt

Production – Andrew Counihan, Anita McMenamin

  

Production Company - Wannabe Productions @ Element Post

Director - James Fitzgerald

Executive Producer - John Sullivan

Project Manager - Treasa O’Friel

Director Of Photography - Aidan Gault

Editor - Amy O’Connell

Colourist - Leandro Arouca

Sound Design – Dean Jones, Scimitar Sound

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