New HSE campaign developed by Core thanks the public for staying at home when they are sick.

TV and VOD ads are currently running thanking people for not attending work or social events when not feeling well, with supportive radio ads, featuring different characters and situations.

A second TV spot reminds people of the core behaviours to protect against COVID-19.

The campaign is also running on various social platforms, to ensure all citizens are reached.

The HSE are running two campaigns this month, produced by Core Creative with campaigns managed by Spark Foundry, part of Core. The campaigns titled “Nobody Will Thank You” and “Heads Up Display” remind people to stay at home if feeling unwell and also about the essential behaviours to prevent the further spread of COVID-19. In addition, the campaign has rolled out in digital out-of-home locations reminding people who are out and about.

Speaking about this new campaign, Fidelma Browne, Head of Programmes and Campaigns, at HSE:

“We wanted to show how important it is for people to stay home when they are unwell. Meeting people when you have any cold and flu-like symptoms, waiting and seeing how you feel, attending a social event with a cough, or even when you just had a COVID-19 test – these things now have to become unacceptable.

We know from our research and planning that this advice is not easy for everyone for follow. Working with Core, we developed a campaign which took a novel approach to encouraging people to remain at home if feeling unwell.  We feel the tone of this campaign makes people think about the common good they are contributing to.”

Describing the work of this new campaign, Liam Wielopolski, Executive Creative Director, Core said:

“After such a long time of on-going public health messaging about COVID-19, we needed to take a new approach to asking people to play their part. Thanking people for not attending an event feels strange and sounds unusual but also makes the creative stand-out. We hope the campaigns convey the important and impactful role of staying at home when not feeling well.”

Credits

Advertiser: HSE

Agency: Core

Campaign title: Nobody Will Thank You and Heads Up Display

Executive Creative Director: Liam Wielopolski

Copywriter: Blaise Hoban

Art Director: Eva Redmond

Agency Producer: Anita McMenamin

Client Director: Jo Mullins

Client Director: Rachel Ryan

Client Partner: Helen O’Rourke

Managing Director: Dave Griffin

Strategy: Shane Doyle

Project Manager: Annie O’Neill

Media team: Spark Foundry

Production Company: H2 Films

Director: Barry Kimber

Executive Creative Producer: Keith Hutchinson

Executive Producer: Jack Armstrong

POST

Production Coordination: Bernie Costigan

Post Production Producer: Talma O’Sullivan (Windmill Lane)

Sound Mix: Dean Jones (Scimitar Sound)