COVID-19 Impact on Sponsorship

COVID-19 is a global humanitarian, health and economic crisis, resulting in the shutdown of practically every live event in the world. This has had a major impact on the sports, entertainment and sponsorship industry and will bring about lasting change.To get a real sense of this impact in Ireland, we spoke to 10 leading industry figures to get their views and perspective. In this report we highlight key themes emerging for Irish based sponsors and rights holders in recent weeks, based on telephone conversations between 20-24 March 2020. You can download the full report below.