Irish Life win silver at Europe’s IAB Mixx Awards
Mark Delany, Board Director, Zenith; Karl Symes, Head of Brand, Irish Life.
Irish Life in partnership with Zenith Ireland and Folk WT won silver on Tuesday night at Europe’s IAB Mixx awards in Madrid.
Hosted by the Internet Advertising Bureau, the awards celebrate the best of Europe’s digital advertising campaigns.
The event saw IAB Europe host two days of speeches and panel discussions, centred around the theme of ‘Innovation, Sustainability & Growth. It was fitting therefore that Irish Life was a winner in the category of Best Sustainability Campaign.
The award recognises Irish Life’s leadership and action in the area of responsible investing overall, and through the fully integrated campaign which used a range of innovative ways to show how your pension can do good by you and the planet.
“We’re delighted to win this IAB Europe award which recognises a great campaign collaboration between Irish Life, Zenith and Folk WT. We want to make everyone aware of how your Irish Life pension can make a big difference, for your family’s future and for the planet. So we’re proud to see our work being recognised on the European stage in this way.”
