New Threads Features for a More Personalized Experience That You Control

Threads is a social app from Meta, built to connect with Instagram and give people a space to share thoughts and join conversations, similar to X (formerly Twitter). Meta recently launched several new features to Threads that make it more personal, accessible, and easier to use. The key updates include trending topics based on users’ interests, the ability to search and view content without logging in, and a new option to post on both Threads and Instagram at the same time. Users now have more control over their feed and can easily find topics and communities that match their interests.

These updates are especially helpful for marketing and advertising as they make it easier to see what topics are trending and what people are talking about. This helps brands stay current and create content that aligns with what their audience is interested in. Tools like TGI can also help marketers identify which demographics are most active on Threads and tailor content accordingly. In addition to this, being able to post to both Threads and Instagram at once also saves time and helps keep messaging consistent. Overall, the new features make it easier to create content that’s timely, targeted, and engaging for the right audience.

Source: facebook News, 2025