Report sheds light on the use of AI by GenZ

A recent WARC article explores how younger generations are approaching generative AI, showing both curiosity and caution. Many young people are experimenting with AI for creativity, personalization, and efficiency, but they remain cautious about its broader implications. There are concerns about the ethical use of AI, its potential to replace human creativity, and its impact on future employment opportunities.

The report suggests that while Gen Z and Millennials are willing to experiment with generative AI, they prioritize transparency, authenticity, and a balanced approach that integrates human input alongside technology. This indicates a preference for AI as a tool to enhance, not replace, human creativity and decision-making.  

One key area where AI is being adopted is education, with students using tools like ChatGPT to support assignments and study. However, schools are struggling to navigate the implications of these technologies, particularly around plagiarism, ethics, and critical thinking. This highlights a growing divide between the potential benefits of generative AI in learning and concerns about its misuse. Additionally, younger generations remain wary of overreliance on AI, prioritizing human oversight and ethical considerations in its use.   
 
This insight into GenZ provides opportunities to align with the values of younger audiences. The integration of AI into education suggests that Irish students are becoming increasingly familiar with these tools, presenting opportunities for brands to engage with them in innovative ways, such as campaigns emphasizing AI’s collaborative potential in learning or creativity. However, marketers must remain transparent about how AI is used in campaigns to build trust with this demographic. By addressing both the opportunities and hesitations surrounding AI, Irish marketers can effectively connect with digitally savvy but ethically aware young consumers. 

source: Warc