Sky releases first ever Women’s National Team TV ad

Sky Ireland launches new Women’s National Team campaign ahead of WWC Qualifier

Sky Ireland has today launched a brand-new campaign to celebrate their primary partnership with the Republic of Ireland Women’s National Team, as Vera Pauw and her squad prepare for their first World Cup Qualifier of 2022, against Sweden this Tuesday, 12th April.

Sky Ireland’s campaign, titled ‘Outbelieve’, includes the very first dedicated Women’s National Team TV ad – a 60-second film which will run across TV and digital video platforms. The new TV ad also features a soundtrack from Irish artist and Choice Music Nominee, Elaine Mai, whilst creative for the supporting Outbelieve outdoor campaign was developed in collaboration with award-winning Irish artist, Aoife Dooley.

Sky’s new ‘Outbelieve’ campaign aims to create a strong connection between the Women’s National Team and fans, both avid and casual. As a culture, we have a passion for something that elevates Ireland above our geographical size and when we go beyond what might be expected of us as a nation. The cultural thought informing this campaign is the power of belief, and the fact that belief has secured extraordinary sporting successes throughout Irish history. The term “Outbelieve” shines a light on how this team tackles every barrier that has ever been placed in front of them.

Developed by Core, the campaign features contributions from and collaborations with female Irish artists who share a similar ‘Outbelieve’ attitude. Music artist and producer, Elaine Mai, provides the soundtrack for the film with ‘Together Again’ – a track from her Choice Music nominated debut album ‘Home’. Sky’s Outbelieve outdoor campaign, which will appear across the country this weekend, was developed with award-winning illustrator and comedian, Aoife Dooley, whose illustrations bring the personalities of the WNT players to life.