We believe business action should be driven by insight
There is a lot of noise in every market. We exist to navigate this noise. We believe business action should be driven by insight and contextual intelligence.
Our expertise in research means we have the ability to develop insights and spot opportunities for clients across all of our Core practices.
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Our Approach
Question & Design
We are a curious bunch, who like to ask questions. We design our research informed by intelligence about culture, people, markets, brands and activations.
Intelligence & Insight
We combine client data, third party data and manage quantitative and qualitative studies. We fuse our intelligence, stress-test the hypothesis, and analyse the data to unlock insights.
Action & Collaboration
We identify opportunities and ideas designing a Business Action Plan. We collaborate with all Core practices, providing key insight and intelligence to achieve the greatest impact for brands.
Our Solutions
We offer a range of solutions which help brands unlock their potential.
Managing Brand Strategy
You want to know how customers view your brand right now, and which parts of it you can use to supercharge your commercial performance.
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Segmentation
You understand that every customer is unique, but you want to uncover, understand, and connect with specific groups. You want to know what makes your customers tick, so you can speak with them in a way that truly connects.
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Concept Development Lab
You have an idea for a new creative concept, but you want to make sure it will excite your audience and achieve your targets.
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Customer Value Propositions
You want to know if customers really value your offering, and how to explain your unique value in a way they’ll easily understand.
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Digital Optimiser
Consumers are visiting your website or using your app however they are not happy with the user experience, leading to missed opportunities for your brand.
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Employer Engagement
You’re having difficulty attracting new employees and retaining existing ones, and it’s starting to hurt your business. We collaborate with our Recruitment practice to understand how to make improvements.
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