With a total budget of under €50,000, the easiest thing for us to do would have been to create yet another “signs and symptoms” health education video.

But that’s not what we did...

Instead we conducted research into the issue.

We identified that the real challenge was encouraging younger women to check. We created a powerful film to shake them out of complacency. Core leveraged our scale to have this film promoted across TV, Cinema, and Social Media.

We did what was right, not easy. And that has changed the lives of 40,000 women for the better.