TikTok launches new online shop in Ireland, taking on retail giants.

TikTok has launched its online shop in Ireland, allowing influencers, content creators, and businesses to sell products directly within the platform. This new feature introduces “shoppable videos” and live shopping integrated into TikTok’s ‘For You’ feed, offering a seamless, creative shopping experience for users.

Launched in partnership with Guaranteed Irish, TikTok Shop focuses on promoting Irish-based businesses to its 2.2 million monthly users - launch partners include Chapters Bookstore, Cocoa Brown, and Smooth Company. Sellers can use live streams to engage with customers in real-time, answering questions and showcasing products, while shoppable videos provide a more organic way to integrate products into creative content.

TikTok Shop has already seen success in the US, where it surpassed competitors like Shein and Temu during Black Friday, achieving $100 million in sales. In Ireland, the platform aims to provide local businesses with a dynamic way to connect with their audience and grow their reach. Elaine Fox, Head of Ireland at TikTok, described TikTok Shop as a “bustling market square in the palm of your hand,” emphasizing its role in helping brands grow and engage customers directly

For advertisers, TikTok Shop is a great opportunity to create campaigns that mix content and shopping in a more engaging way. It gives us the chance to develop shoppable ads and creative ideas that fit with TikTok’s trend-driven culture, helping brands stand out, increase visibility, and drive sales in the growing world of social commerce.

source: Independent.ie