Latest ranking update from Google underway from November 11th

On November 11, 2024, Google began rolling out its November 2024 core update. A Google core update is a significant change to Google's search algorithm, designed to improve how content is ranked in search results. These updates impact how Google evaluates the relevance and quality of webpages, ensuring users receive the most helpful and reliable information. Core updates affect all websites globally.

This latest update is part of Google’s ongoing efforts to improve the quality of search results by refining how search algorithms evaluate and rank content organically. Like previous updates, it aims to reward websites with genuinely helpful, high-quality content while demoting pages that prioritize search engine optimization over user value. The rollout is expected to take around two weeks to complete, during which time website rankings may fluctuate significantly.

Core updates are global and affect all types of content and websites. Google emphasizes that if your site is negatively impacted, it may not indicate issues with your pages. Instead, these updates aim to reassess and improve search engine rankings for all content across the web. Google's advice to webmasters and content creators remains consistent: focus on creating content that is useful, reliable, and designed with users in mind, rather than search engine algorithms. This approach aligns with Google's broader guidelines for people-first content, which prioritize addressing user needs effectively.

For site owners concerned about the impact of this update, Google advises patience and a focus on quality content creation. While recovery may take time, aligning your site with Google's quality standards can yield long-term benefits. Google suggests evaluating content with questions such as, "Does this content provide substantial, original information, or insights beyond what's readily available elsewhere?" and "Is this content written by an expert or enthusiast who genuinely understands the topic?"

This latest algorithim update is a reminder for all content creators to prioritize user value and trustworthiness. By consistently focusing on people-first content, websites can better adapt to algorithm changes and remain competitive in search rankings. As this update completes its rollout, website owners should remain vigilant, analyze its impact, and adjust their strategies accordingly.

What does this mean for advertisers?

•Monitor organic search traffic volumes & performance metrics closely during the coming week

•Refer to Google Search Console and analytics platforms to review pages particularly impacted

•Use organic ranking data to review how site content aligns with Google’s guidelines, and review pages requiring improvement

Source: searchengineland.com/google-november-2024-core-update-rolling-out-now-448083